Acceptable Use Policy
Last updated: 17 June 2026
This Acceptable / Prohibited Use Policy (the "AUP") sets out the uses that are permitted and the uses that are prohibited when using the Services provided by Inteligencia Artificial Limited, which operates ai-agent-calls.com ("we", "us", "our"). It is the Customer's "Prohibited Use Policy" referred to in the Terms of Service. Capitalised terms used but not defined in this AUP have the meaning given to them in the Terms of Service.
1. Purpose and scope
1.1 The Services let the Customer configure and run AI voice agents that make outbound telephone calls to the Customer's own Contacts. This AUP exists to keep that activity lawful, honest and safe for every Call Recipient, and to protect Inteligencia Artificial Limited, its third-party providers, and the integrity of the Platform.
1.2 This AUP is incorporated by reference into the Terms of Service and forms part of the agreement between the Customer and Inteligencia Artificial Limited. It applies to the Customer, to every Authorised User, and to every Campaign, contact list, script, and call placed through the Platform.
1.3 The Customer is responsible for ensuring that all of its Authorised Users, and anyone acting on the Customer's behalf, comply with this AUP. Acts and omissions of an Authorised User are treated as acts and omissions of the Customer.
1.4 Breach of this AUP is a material breach of the Terms of Service. Without limiting any other right or remedy, Inteligencia Artificial Limited may suspend or terminate access to the Services (in whole or in part), suspend or remove offending Campaigns or content, and take any step it reasonably considers necessary to stop or prevent the breach, in each case in accordance with the Terms of Service. The Customer indemnifies Inteligencia Artificial Limited against any loss, liability, claim, regulatory action, fine or cost arising out of the Customer's breach of this AUP or misuse of the Services, as further set out in the Terms of Service.
1.5 This AUP sets the minimum standard. It does not relieve the Customer of any obligation under applicable law, under the Terms of Service, under the Data Processing Agreement, or under the Compliance Pack(s) applicable to its sector. Where this AUP and applicable law differ, the stricter requirement applies.
2. Prohibited uses
The Customer must not, and must not permit or enable any Authorised User or other person to, use the Services for any of the following. This list is illustrative, not exhaustive.
2.1 Unlawful, fraudulent, deceptive or predatory use. No use that is unlawful, fraudulent, deceptive, misleading, predatory, abusive, or that facilitates any of these, in any jurisdiction the Customer calls into.
2.2 Calling without lawful basis and consent. No call placed without a valid lawful basis under applicable data-protection law and the consent required by applicable law for automated and AI-driven calls. The Customer must hold and be able to evidence the necessary lawful basis and consent for every Contact it calls.
2.3 Calling protected or opted-out numbers. No calls to numbers registered on an applicable do-not-call register (including the UK Telephone Preference Service (TPS) / Corporate TPS), or to any Call Recipient who has opted out, unsubscribed, withdrawn consent, requested no further contact, or self-excluded. Opt-out, withdrawal-of-consent and do-not-call requests must be honoured promptly and across all of the Customer's Campaigns.
2.4 Harassment, spam and call-bombing. No harassment, nuisance, threatening, or abusive calling; no unsolicited bulk calling (spam); no call-bombing, repeated calling designed to pressure or distress, or any pattern of calling that constitutes persistent misuse of a telephone network. No automated, predictive or power dialling beyond what applicable law permits, and no abandoned-call rates exceeding applicable limits.
2.5 Impersonation and concealing identity. No impersonation of any person, business, public body or authority; no spoofing, falsifying or unlawfully withholding calling line identification (CLI); and no concealment or misrepresentation of the identity of the caller or of the party on whose behalf the call is made.
2.6 Removing or circumventing AI disclosure. The mandatory AI disclosure built into the Services — by which a Call Recipient is clearly told they are speaking with an AI — must never be removed, disabled, obscured, shortened, delayed, contradicted or otherwise circumvented, whether by configuration, script wording, audio manipulation, or any other means.
2.7 Deceptive pretext framing. No disguising the true purpose of a call. In particular, a marketing, sales, collection or promotional call must not be framed as something else (for example, a "security check", "account verification", "survey", "courtesy call" or "delivery notification") in order to obtain attention, information or engagement under false pretences.
2.8 High-pressure or manipulative tactics. No high-pressure selling, coercion, false or manufactured urgency, scare tactics, or other manipulative techniques (including dark-pattern conversational design) intended to override a Call Recipient's free and informed decision-making.
2.9 Illegitimately sourced or harvested contact data. No use of contact lists that have been scraped, harvested, purchased, rented or otherwise obtained without a lawful basis and the consent required to call them. The Customer must ensure the provenance and lawfulness of every contact list it uploads.
2.10 Phishing and obtaining credentials or sensitive data. No phishing, smishing, vishing or social engineering; no attempts to obtain passwords, one-time codes, banking or payment details, identity documents, health information, or other credentials or sensitive personal data by deception.
2.11 Targeting vulnerable people. No targeting, exploitation or manipulation of children or of people who are or may be vulnerable (for example, by reason of age, ill health, disability, cognitive impairment, bereavement, financial distress, addiction, or limited understanding of the language used). Where the Services or a Compliance Pack provide vulnerability detection or safeguarding behaviours, these must be left enabled (see section 3).
2.12 Breaching a third-party provider's policy. No use that breaches the acceptable-use policy, terms or restrictions of any third-party provider in the Inteligencia Artificial Limited supply chain (including telephony, speech-synthesis/recognition, AI model, hosting and messaging providers). Where a provider restricts a particular sector or use, the Customer must not attempt to route that use through the Platform unless it is properly permitted.
2.13 Intellectual-property and security violations. No infringement of any third party's intellectual-property, privacy, publicity or other rights; no uploading of malware or harmful code; no attempt to gain unauthorised access to, probe, scan, overload, disrupt, reverse-engineer or circumvent the security of the Platform, the Services, or any connected system or network; and no use of the Services to develop a competing product or to train a competing model.
3. Regulated-sector rules
Calling in a regulated sector is permitted only where the Customer is properly authorised for that sector and operates within the applicable rules. The following requirements apply in addition to section 2.
3.1 Authorisation and licensing. The Customer must hold, and maintain in good standing, all licences, registrations, permissions and authorisations required for its activity and for each market it calls into — for example, a UK Gambling Commission (UKGC) licence for gambling activity, and Financial Conduct Authority (FCA) authorisation for debt collection, consumer credit and other regulated financial-services activity. The Customer must not use the Services for a regulated activity for which it is not appropriately authorised, and must provide evidence of authorisation on request.
3.2 Sector conduct rules. The Customer must comply with all conduct and consumer-protection rules applicable to its sector, including (as applicable): the UKGC Licence Conditions and Codes of Practice (LCCP), including its responsible-gambling and social-responsibility provisions, and the Gambling Act 2005; the FCA Consumer Credit sourcebook (CONC) and related conduct rules for debt and consumer-credit activity; and the Code of Fundraising Practice and Fundraising Regulator rules for charitable fundraising.
3.3 Safeguards must stay enabled. Responsible-gambling safeguards, vulnerability and distress detection, affordability and forbearance behaviours, self-exclusion and opt-out handling, and any other safeguarding controls built into a Compliance Pack or the Services must not be disabled, weakened, bypassed or overridden. Where a Compliance Pack requires a call to stop, signpost support, and end on signs of distress or harm, that behaviour must be left active.
4. Jurisdictional duties
The Customer is responsible for complying with all laws and regulatory rules applicable to its calling in every jurisdiction it calls into. These include, without limitation:
4.1 Consent for automated and AI calls — the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR 2003), Reg. 19, in the UK; and the ePrivacy Directive 2002/58/EC, Art. 13, and its implementing laws in the EU/EEA.
4.2 Data protection — the UK GDPR and the Data Protection Act 2018; and the EU GDPR, including the obligation to appoint a representative under Art. 27 where applicable.
4.3 AI transparency — the EU AI Act (Regulation (EU) 2024/1689), Art. 50, which requires that people are informed they are interacting with an AI system.
4.4 Telephony conduct — the rules of the Office of Communications (Ofcom), including those on calling line identification (CLI), abandoned and silent calls, and persistent misuse of a telephone network.
4.5 Equivalent laws abroad — the equivalent consent, telemarketing, data-protection, AI-transparency and telephony rules of any other country the Customer calls into (for example, robocall and telemarketing rules in other jurisdictions). The Customer must confirm and meet these requirements before calling into any market.
5. Reporting and abuse contact
5.1 Suspected misuse of the Services, breaches of this AUP, or abusive, fraudulent or unlawful calls should be reported to Inteligencia Artificial Limited at legal@inteligencia-artificial.co.uk.
5.2 We investigate reports of misuse and may share information with affected third-party providers, network operators and competent authorities where appropriate or required by law.
6. Enforcement and changes
6.1 Inteligencia Artificial Limited may monitor use of the Services for compliance with this AUP, to the extent permitted by law and the Data Processing Agreement, and may investigate suspected breaches.
6.2 Where it reasonably suspects a breach, or where required to protect the Platform, Call Recipients, third-party providers or any other person, Inteligencia Artificial Limited may suspend, restrict, throttle or terminate access to the Services or to specific Campaigns or content, with or without prior notice depending on the seriousness and urgency of the matter, in accordance with the Terms of Service.
6.3 Inteligencia Artificial Limited may update this AUP from time to time, for example to reflect changes in law, regulatory guidance, third-party provider policies, or the Services. The current version will be made available to Customers, and continued use of the Services after an update takes effect constitutes acceptance of the updated AUP.
7. Governing law
This AUP is governed by, and construed in accordance with, the laws of England and Wales, and is subject to the governing-law and jurisdiction provisions of the Terms of Service.