Terms of Service

Last updated: 17 June 2026

1. Introduction and parties

1.1 These Terms of Service (the "Terms") form a binding agreement between:

Inteligencia Artificial Limited, a company registered in England & Wales (company no. 15667932), with its registered office at Highdown House, 11 Highdown Road, Leamington Spa, Warwickshire, CV31 1XT, which operates the website ai-agent-calls.com ("we", "us", "our"); and
the business that registers for or uses the Services (the "Customer", "you", "your").

1.2 By creating an account, placing an Order, or accessing or using the Services, you confirm that you have read and accept these Terms and that you have authority to bind the Customer. If you do not accept these Terms, you must not use the Services.

1.3 These Terms are intended for use by businesses only. The Services are not offered to consumers, and you confirm you are entering into these Terms in the course of a business.

1.4 The following documents are incorporated into and form part of these Terms by reference: the Acceptable Use Policy, the Service Level Agreement, the Data Processing Agreement, and the Privacy Policy. If there is a conflict, these Terms prevail, save that the Data Processing Agreement prevails on matters of personal data processing.

2. Definitions

In these Terms, the following capitalised terms have the meanings given below.

"Account Data" means personal data and other information relating to the Customer, its Authorised Users, and its account, billing, and use of the Platform, in respect of which Inteligencia Artificial Limited acts as controller (see clause 11).
"Authorised User" means an individual whom the Customer permits to access and use the Services under the Customer's account.
"AUP" means the Acceptable Use Policy referred to in clause 1.4.
"Campaign" means a configured set of outbound calling activity (including agent configuration, scripts, schedules, and Contact lists) created or run by the Customer using the Platform.
"Compliance Pack" means the sector-specific configuration, disclosures, and safeguards that Inteligencia Artificial Limited makes available within the Platform (see clause 6).
"Contact" or "Call Recipient" means a person whom the Customer's Campaign calls or attempts to call.
"Customer Data" means all data, content, contact lists, scripts, and other materials that the Customer or its Authorised Users upload to, configure in, or generate through the Platform, including personal data relating to Contacts, in respect of which the Customer is the controller (see clause 11).
"End User" means any person who interacts with the Services through the Customer, including Contacts.
"Order" or "Subscription" means an order form, online sign-up, or plan selection under which the Customer subscribes to the Services, including the plan, fees, and term.
"Platform" means Inteligencia Artificial Limited's hosted software platform for configuring and running AI voice agents.
"Services" means the Platform and all related features, Compliance Packs, and support that Inteligencia Artificial Limited makes available to the Customer.
"Sub-processor" means a third party engaged by Inteligencia Artificial Limited to process Customer Data, as further described in the Data Processing Agreement.

3. The Services and licence to use

3.1 The Services are a business-to-business software-as-a-service platform that lets the Customer configure and run AI voice agents which make outbound telephone calls to the Customer's own Contacts (for example, appointment reminders, lead qualification, reviews, renewals, and regulated debt collection). The Platform orchestrates third-party telephony, speech, and AI model providers; the Customer builds Campaigns, uploads its own Contact lists, and the AI agent places calls on the Customer's behalf.

3.2 Subject to these Terms and payment of applicable fees, Inteligencia Artificial Limited grants the Customer a non-exclusive, non-transferable, non-sublicensable licence to access and use the Services for its internal business purposes during the term of its Subscription.

3.3 The Customer must not, and must not permit any third party to: (a) copy, modify, or create derivative works of the Platform; (b) reverse-engineer, decompile, or attempt to derive the source code of the Platform, except to the extent permitted by law; (c) resell, rent, or make the Services available to third parties except as expressly permitted; (d) circumvent or disable any usage limits, security, disclosure, consent, or safeguarding controls; or (e) use the Services other than in accordance with these Terms and the AUP.

3.4 Inteligencia Artificial Limited may modify, add to, or remove features of the Services from time to time, provided it does not materially degrade the core functionality during the Customer's then-current Subscription term.

4. Account and Authorised Users

4.1 The Customer must provide accurate registration information and keep it current. The Customer is responsible for the accuracy of the information it provides.

4.2 The Customer is responsible for all activity that occurs under its account and that of its Authorised Users, including all use of the Services and all Campaigns, whether or not authorised by the Customer.

4.3 The Customer must keep account credentials confidential, ensure each Authorised User keeps their credentials secure, and notify Inteligencia Artificial Limited promptly of any suspected unauthorised access.

4.4 The Customer must ensure that each Authorised User complies with these Terms and the AUP. An act or omission of an Authorised User is treated as an act or omission of the Customer.

5. Customer obligations and warranties

5.1 The Customer is solely responsible for its Campaigns, its Contact lists, its scripts and campaign content, and its use of the Services, and for ensuring that they are lawful.

5.2 The Customer represents, warrants, and undertakes, on a continuing basis, that:

(a) it is, and will remain throughout its use of the Services, lawfully licensed, registered, and authorised to operate in its sector and in every jurisdiction into which it calls (including, where applicable, holding a valid UK Gambling Commission licence for gambling activity, or FCA authorisation for regulated debt-collection or financial-services activity);

(b) it has obtained and holds valid, demonstrable consent to make automated/AI calls to every Contact it calls through the Services, to the standard required by applicable law, and it holds a valid lawful basis for processing each Contact's personal data;

(c) it will comply with all applicable laws, regulations, and codes relating to its use of the Services, including (without limitation and as applicable) the Privacy and Electronic Communications Regulations 2003 (PECR) and the EU ePrivacy framework; UK GDPR, the Data Protection Act 2018, and EU GDPR; the EU AI Act (Regulation (EU) 2024/1689); the UK Gambling Commission's LCCP and the Gambling Act 2005; FCA CONC and related conduct rules; Ofcom rules (including CLI and persistent-misuse rules); and any foreign equivalents (including, where it calls into those jurisdictions, the US Telephone Consumer Protection Act or comparable regimes);

(d) its campaign content, scripts, and the manner in which it conducts Campaigns are accurate, lawful, non-deceptive, and free of any pretext, manipulation, false urgency, or pressure tactics;

(e) it will not remove, disable, or attempt to circumvent the mandatory AI disclosure, consent attestation, opt-out/do-not-call handling, or sector safeguards built into the Platform or any Compliance Pack;

(f) it will honour, and configure its Campaigns to honour, all opt-out, do-not-call, self-exclusion, and similar requests immediately; and

(g) it has all rights, permissions, and licences necessary for Inteligencia Artificial Limited and its Sub-processors to process the Customer Data in order to provide the Services.

5.3 The Customer acknowledges that Inteligencia Artificial Limited does not control, pre-approve, or monitor the Customer's Contact lists, the existence or validity of consent for any individual Contact, or the lawfulness of any particular Campaign, and that responsibility for these matters rests with the Customer.

5.4 The Customer's use of the Services is at all times subject to the AUP. A breach of the AUP is a breach of these Terms.

6. Compliance Packs and platform controls

6.1 Inteligencia Artificial Limited makes available Compliance Packs that build in mandatory AI disclosure (consistent with the transparency standard in Article 50 of the EU AI Act) and sector safeguards, and applies certain controls within the Platform (such as consent attestation prompts and safeguarding behaviours).

6.2 Inteligencia Artificial Limited provides Compliance Packs and controls as reasonably practicable and on a reasonable-efforts basis. The Compliance Packs and controls are tools to assist the Customer; they are not a substitute for the Customer's own legal and regulatory compliance.

6.3 Inteligencia Artificial Limited does not warrant or guarantee that the Customer's specific use of the Services, any Campaign, or any Compliance Pack achieves or maintains the Customer's compliance with any law or regulation. The Customer remains solely responsible for assessing and ensuring the lawfulness of its own use, including obtaining its own legal advice.

7. Fees, Subscriptions, and Orders

7.1 The Customer must pay the fees set out in its Order or selected plan. Unless stated otherwise, fees are exclusive of VAT and other applicable taxes, which the Customer must pay in addition.

7.2 All charges are paid in advance. We do not invoice or offer credit terms; access to the Services depends on a current paid period. As charges are prepaid, no late-payment interest applies.

7.3 Unless the Order states otherwise, Subscriptions renew automatically for successive periods of equal length. Either party may choose not to renew; the Services run to the end of the paid period and are not refunded for any unused part of a period.

7.4 We may change prices from time to time; changes take effect from your next prepaid period and we will notify you by email and/or in-platform beforehand.

7.5 Except as expressly stated in these Terms or required by law, fees are non-refundable. As charges are prepaid, access to the Services depends on a current paid period; if a paid period is not renewed, access ends at the end of that period.

8. Third-party providers and dependencies

8.1 The Services depend on third-party providers, including telephony providers, speech-synthesis and speech-recognition providers, AI model providers, cloud-hosting providers, and email providers. The availability and behaviour of the Services may be affected by these providers.

8.2 To the fullest extent permitted by law, Inteligencia Artificial Limited is not liable for any failure, outage, suspension, degradation, policy action, rate limit, account action, or change made by any third-party provider, or for any act or omission of any such provider, that is outside Inteligencia Artificial Limited's reasonable control.

8.3 Force majeure. Neither party is liable for any delay or failure to perform (other than a payment obligation) caused by events beyond its reasonable control, including third-party provider failures, acts of God, war, terrorism, civil unrest, epidemic, strike, failure of utilities or telecommunications, internet or hosting failures, governmental or regulatory action, and changes in law. The affected party will use reasonable efforts to mitigate and resume performance.

9. Service provided "AS IS" — no warranty

9.1 Except as expressly stated in these Terms, the Services are provided "as is" and "as available", and Inteligencia Artificial Limited gives no warranties, conditions, or representations of any kind, whether express, implied, statutory, or otherwise.

9.2 To the fullest extent permitted by law, Inteligencia Artificial Limited disclaims all implied warranties and conditions, including any implied warranty of satisfactory quality, fitness for a particular purpose, and non-infringement. Inteligencia Artificial Limited does not warrant that the Services will be uninterrupted, timely, secure, error-free, or that defects will be corrected, or that any call will be delivered, completed, or of any particular quality.

9.3 Nothing in this clause 9 limits or affects the Customer's non-excludable statutory rights, or AI Agent Calls's data-protection obligations under clause 11 and the Data Processing Agreement.

10. Limitation of liability

10.1 Liabilities that are never excluded or limited. Nothing in these terms limits or excludes liability that cannot be limited or excluded by law (for example, liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation). This clause 10.1 prevails over every other provision of these Terms.

10.2 Subject always to clause 10.1, to the fullest extent permitted by law, Inteligencia Artificial Limited shall not be liable to the Customer, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any: (a) loss of profits, revenue, or anticipated savings; (b) loss of business, contracts, or opportunity; (c) loss of or damage to goodwill or reputation; (d) loss of or corruption of data; (e) regulatory fines or penalties imposed on the Customer; or (f) indirect, special, or consequential loss, in each case even if foreseeable and even if Inteligencia Artificial Limited was advised of the possibility.

10.3 Subject always to clause 10.1, to the maximum extent permitted by law, our total aggregate liability arising out of or in connection with the Services — whether in contract, tort (including negligence), breach of statutory duty or otherwise — is limited to the charges actually paid by you for the single calendar month in which the event giving rise to the claim occurred. We are not liable for any prior months. Nothing in these terms limits or excludes liability that cannot be limited or excluded by law (for example, liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation).

10.4 The Customer acknowledges that the Services are dependent on the Customer's own lawful conduct (clause 5) and on third-party providers (clause 8), and that the allocation of risk in these Terms, including this clause 10, is reasonable having regard to the fees and the business nature of the agreement.

10.5 Each party must take reasonable steps to mitigate its losses.

11. Data protection

11.1 The parties acknowledge that, in respect of personal data contained in Customer Data (including Contact and Call Recipient data in Campaigns and Contact lists), the Customer is the controller and Inteligencia Artificial Limited is the processor, processing that personal data on the Customer's documented instructions. This processing is governed by the Data Processing Agreement, which forms part of these Terms.

11.2 In respect of Account Data, Inteligencia Artificial Limited is the controller. AI Agent Calls's processing of Account Data is described in the Privacy Policy.

11.3 Inteligencia Artificial Limited engages Sub-processors (including telephony, speech, AI model, hosting, and email providers) to process Customer Data, as further described in the Data Processing Agreement, which sets out the sub-processor arrangements and the change-notification mechanism.

11.4 Each party will comply with its respective obligations under applicable data-protection law, including UK GDPR, the Data Protection Act 2018, and (where applicable) EU GDPR. Nothing in these Terms relieves either party of its statutory data-protection duties.

12. Confidentiality

12.1 Each party (the receiving party) must keep confidential all non-public information of the other party (the disclosing party) that is disclosed in connection with these Terms and that is identified as confidential or would reasonably be understood to be confidential, and must use it only to perform or exercise its rights under these Terms.

12.2 The confidentiality obligation does not apply to information that is or becomes public through no fault of the receiving party, was lawfully known before disclosure, is independently developed, or is lawfully obtained from a third party. The receiving party may disclose confidential information to the extent required by law or a regulator, giving reasonable prior notice where lawful.

12.3 This clause 12 does not apply to the processing of personal data, which is governed by clause 11 and the Data Processing Agreement.

13. Intellectual property

13.1 Inteligencia Artificial Limited and its licensors own all intellectual property rights in the Platform, the Services, the Compliance Packs, and all related software, documentation, and materials. Except for the licence in clause 3.2, no rights are granted to the Customer.

13.2 The Customer owns or licenses, and retains all rights in, the Customer Data. The Customer grants AI Agent Calls a non-exclusive, worldwide licence to host, copy, process, and transmit the Customer Data to the extent necessary to provide the Services and as set out in the Data Processing Agreement.

13.3 The Customer grants Inteligencia Artificial Limited a perpetual, irrevocable licence to use aggregated and anonymised data derived from use of the Services for the purpose of operating, improving, and securing the Services, provided such data does not identify the Customer, any Authorised User, or any Contact.

13.4 If the Customer provides feedback or suggestions, Inteligencia Artificial Limited may use them without restriction or obligation.

14. Customer indemnity

14.1 The Customer shall indemnify and hold harmless Inteligencia Artificial Limited, its officers, employees, and agents against all losses, liabilities, damages, costs, and expenses (including reasonable legal fees, and including regulatory fines and penalties) arising out of or in connection with:

(a) the Customer's breach of clause 5 (Customer obligations and warranties) or the AUP;

(b) any Campaign, Contact list, or campaign content of the Customer, including any call made or attempted through the Services;

(d) the Customer's breach of any applicable law or regulation, or of any third-party right; and

(e) any claim by a Contact, End User, regulator, or third party arising from the Customer's use of the Services.

14.2 Inteligencia Artificial Limited will notify the Customer of any claim to which this indemnity may apply, allow the Customer to control the defence (subject to Inteligencia Artificial Limited's right to participate with its own counsel), and provide reasonable cooperation at the Customer's expense. The Customer must not settle any claim in a way that imposes any obligation or admission on Inteligencia Artificial Limited without Inteligencia Artificial Limited's prior written consent.

15. Suspension and termination

15.1 Inteligencia Artificial Limited may suspend the Services or any Campaign, in whole or in part, immediately and without liability, where it reasonably believes that: (a) the Customer is in material breach of these Terms or the AUP; (b) continued provision would breach applicable law, expose Inteligencia Artificial Limited to regulatory or provider action, or harm Contacts or third parties; (c) there is a security risk; or (d) a third-party provider requires it. Inteligencia Artificial Limited will use reasonable efforts to give notice and to limit the scope and duration of any suspension.

15.2 Ordinary termination. Either party may choose not to renew; the Services run to the end of the paid period and are not refunded for any unused part of a period. Either party may also terminate these Terms or any Order on written notice if the other party commits a material breach that is not remedied within 30 days of notice (or immediately, if the breach is incapable of remedy), or immediately if the other party becomes insolvent, enters administration or liquidation, or ceases to carry on business.

15.3 Termination for breach. If you breach these Terms, the Acceptable Use Policy or any usage policy, we may suspend or terminate your account immediately and without notice, and no refund will be given. AI Agent Calls may also terminate immediately if it reasonably determines that the Customer is not, or is no longer, lawfully licensed or authorised for its sector, or is using the Services for non-compliant purposes.

15.4 On termination or expiry: (a) all licences and the Customer's right to use the Services end; (b) the Customer must pay all amounts accrued up to the effective date; and (c) Inteligencia Artificial Limited will handle and delete or return Customer Data in accordance with the Data Processing Agreement.

15.5 Clauses that by their nature should survive termination (including clauses 2, 5.1, 10, 11, 12, 13, 14, and 18) survive.

16. Changes to these Terms

16.1 Inteligencia Artificial Limited may update these Terms from time to time. For material changes, Inteligencia Artificial Limited will give reasonable notice (for example, by email or in-platform notice) before they take effect. Non-material changes (including changes to incorporated documents to reflect operational or legal requirements) may take effect on posting.

16.2 Continued use of the Services after changes take effect constitutes acceptance. If the Customer does not accept a material change, its sole remedy is to stop using the Services and terminate in accordance with clause 15. As charges are prepaid, access continues to the end of the current paid period and unused parts of a period are not refunded.

17. General

17.1 Assignment. The Customer may not assign or transfer these Terms without Inteligencia Artificial Limited's prior written consent. Inteligencia Artificial Limited may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets.

17.2 Entire agreement. These Terms, together with the incorporated documents and any Order, constitute the entire agreement between the parties and supersede all prior agreements on their subject matter. Each party agrees that it has not relied on any statement not set out in these Terms (but this does not limit liability for fraud or fraudulent misrepresentation).

17.3 Notices. Notices must be in writing and sent to the contact details in the Order or account, or to legal@inteligencia-artificial.co.uk for Inteligencia Artificial Limited.

17.4 No partnership or agency. Nothing in these Terms creates a partnership, joint venture, or agency between the parties.

17.5 Third-party rights. A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999, except that Inteligencia Artificial Limited's indemnified persons under clause 14 may enforce that clause.

17.6 Waiver and severance. A failure to enforce a right is not a waiver of it. If any provision is held invalid or unenforceable, the remaining provisions continue in full force, and the invalid provision is modified to the minimum extent necessary to make it valid while preserving its intent.

18. Governing law and jurisdiction

18.1 These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter are governed by the law of England & Wales.

18.2 The courts of England & Wales have exclusive jurisdiction to settle any such dispute or claim.